PIF Pet Industry Federation

The Pet Industry Federation is the new name for the Pet Care Trade Association. As a Federation it now combines five specialist trade associations under one umbrella group. Federation members are pet industry specialists and include groomers, pet boarders, pet retailers and manufacturers. The PIF are the only organisation to represent all the different sectors of the pet industry.

The PIF had briefed another agency to design the branding for their new name and came to Stylus unhappy with the designs they had presented.  Working to a very tight deadline, we delivered the new branding which was well received by all stakeholders and was immediately implemented across all marketing comms.