Mini

The Mini Park Lane dealership is the flagship Mini showroom in the UK.  During their multi million pound refurbishment, their goal was to show London scenes on a three story lightbox inside the showroom.  To match the black interior design of the showroom, we suggested an aerial night time view of London to complement the fun Mini brand and ensure maximum standout on one of London's most prestigious streets.

Using a combination of commissioned photography and library images, we created a stunning night time London montage of all the iconic sites.

The finished backlit image became the centrepiece of the showroom and featured in the motoring press.  We have since been commissioned to design the disco floor of the new showroom.