G4S

G4S is the world’s leading international security solutions group, which specialises in secure outsourcing in countries and sectors where security and safety risks are considered a strategic threat. Following the merger of Securicor and Group 4, Stylus was awarded the global re-branding project after a five way European pitch. It was vital that we understood the message behind the G4S brand so much time was spent researching and discussing how the newly merged company wished to be presented and represented to its varied target audiences and differing security sectors. Additionally, it was important to build on the heritage of the two individual companies and create a new brand which had synergy with what had gone before.

The Client’s brief was to create a new global identity which represented the future rather than the past, be modern and clear demonstrating strength and also intelligence. Our solution delivered a striking new black and red identity which was introduced across all of Group 4 Securicor’s divisions over the following 18 months.

It is now recognised in 110 countries around the world and serves as a common symbol for the quality services offered by the G4S to its 120,000 national and international customers. Nick Buckles, former G4S Chief Executive said “It is a symbol of a new world, one in which we aim to be recognized as the global leader in providing security solutions.”