Champion Timber

Champion Timber are the region's leading independent timber specialist with over 80 years experience of supplying the building trade. They are dedicated to providing the professional with the range and quality of timber that will save them time and money. Having taken part in a six way pitch where we examined all aspects of the Champion brand, performed word on the street research, made recommendations to increase footfall, gained increased customer/non customer insight and suggested improvements to their online brand, Stylus won the account in August 2009.

Since winning the business, Stylus have consistently delivered effective marketing solutions through printed literature, in branch POS, signage and shop fitting. After hosting focus groups for current and lapsed customers, the results showed that Champion needed to launch a budget range of timber and products for the tradesman on a tighter budget. Stylus helped design and launch the Budget Range in 2011 with printed literature and in-branch communications. The budget range has been a great success with new products added to the range weekly.

We have subsequently been involved in developing the Champion brand with existing customers by creating a campaign theme for the monthly trade offers mailing, ensuring consistency and continuity of design and copy. The campaign messages are also supported instore through distinctive point of sale.